Looking forPerformance Marketing Executive for Healthcare Company into Diagnostic Environment to manage and optimize paid digital campaigns across platforms like Google Ads, Meta Ads, and other paid channels. Must have hands-on experience in campaign planning, execution, and performance analysis with a strong focus on ROI and lead generation.
Key responsibilities include managing PPC campaigns, optimizing ad creatives and landing pages, monitoring KPIs such as CPC, CPA, ROAS, and continuously improving campaign performance. The candidate should be comfortable working with analytics tools like Google Analytics and ad dashboards to derive actionable insights.
You will collaborate with the content and design teams to create high-converting campaigns and ensure alignment with business goals. Staying updated with digital trends, platform updates, and competitor strategies is essential.
Experience – 2 to 5 years